Client-Staff Relationships


Strong personal relationships are a foundation for creating bottom-line results. This is especially true in a cross cultural context, where both parties may approach relationships and work in very different ways. That’s why we encourage and develop strong staff-client relationships in the following ways.

A Team of Friends

Since most of our staff are from cultures that value relationships very highly, a critical part of working culture is to have harmonious and friendly relationships with their co-workers. Every two weeks, the entire Twassistant team meets via video conference just for the purpose of sharing life with each other, getting updated on family, hobbies, and everything in between. We’ve even virtually hosted a gender reveal party for a colleague expecting a baby!

In addition to the meetings, we use Slack as an internal communication platform with dedicated channels for vacation pictures, foodies, and our geek squad. We celebrate the differences in cultures by admiring different food dishes, cultural practices, and languages.


We have a lot of fun together, but we also stay productive with a healthy culture of accountability. We have open and honest conversations about performance that are not hostile, but encourage growth and learning. To learn more about how to measure and manage the team, head to the Co-Management page.

Emotional Support & Safety

Working for a new client can be scary, and many of our staff have previously been taken advantage of because of their vulnerable position and lost money and valuable time. By working with Twassistant, they have an built-in trust with us and can freely work to the best of their ability for their clients without the fear that they will not be paid at the end of the day. They also have someone to talk to that can help them navigate challenges at work without being afraid of losing their jobs.

Cross-Cultural Education

Understanding each other is vital, so we regularly create educational content for our clients to give them a better understanding of effective management techniques and relationship approaches for their cross-cultural team. We also coach our staff to help them improve the way they relate to their clients’ cultures. Over time, this ongoing education adds more and more value to an already productive relationship.

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