Twassistant Launches To Help Small Businesses Hire Global Teams

Toronto Start-up Makes It Easy For Entrepreneurs and Small Businesses to Hire Global Staff

May 23, 2014 (Toronto, Ontario) – A Toronto start-up is making life easier for overwhelmed professionals and business owners who have too much to do and not enough time. Twassistant gives entrepreneurs a hassle-free way of hiring an online team from around the world by solving the management, accountability and cross-cultural communication problems that make global teams unfeasible for small businesses.

With a looming labour shortage in Canada, 8 out of 10 entrepreneurs are finding it difficult to hire enough staff for their business, according to the Canadian Federation of Independent Business. Filling in some of those gaps with international talent has become increasingly popular, but has proved difficult for many small business owners.

“Taking advantage of globalization used to only be possible for big corporations,” stated Keith Brink, the CEO and co-founder of Twassistant. “We’re allowing entrepreneurs and smaller businesses to tap in to the potential of our highly connected world.”

By using a local management model, Twassistant gives businesses all of the ease of a local staff member at a price point below local minimum wages. As a breath of fresh air in the outsourcing industry, Twassistant has a social responsibility commitment to paying middle-class wages and above to their international team. Small businesses can hire staff for an average of $8 per hour.


Twassistant has been in private beta for the last year providing administrative, programming, and marketing staff to clients, and works with dozens of staff members from 5 different countries. Based in Toronto, Ontario, Twassistant entered private beta in March of 2013, and can be found online at